Vol. 126 Pop Mart: The toy that took over 🧸
Case StudiedLessons from Labubu
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The blind box is one of the most reliably compelling retail tactics. The concept is simple: you know what you're buying into, but not exactly what you're getting.
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That gap between anticipation and reveal has driven repeat purchases across categories for decades, from baseball card packs to Japanese gashapon capsule toys to LEGO's collectible minifigure series...
