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What’s shaping marketing right now

Campaigns of the week 📺Chili'sLizzo said yes to the jingle p span[style*="font-size"] { line-height: 1.6; } Chili's tapped four-time Grammy winner Lizzo to co-write and co-produce a new version of its iconic Baby Back Ribs jingle. The campaign debuted on YouTube and features Lizzo preparing to serve ribs, using kitchen tongs as a makeshift microphone, and playing a custom flute designed to look like a Baby Back Rib. She also recorded a full a cappella rendition of the original jingle. The cam...
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Vol. 130 Grubhub: The do-over meal 🍕

Today's edition is sponsored by Influ2Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.Case StudiedYou snooze, you get a second chance p span[style*="font-size"] { line-height: 1.6; } When food delivery apps want to reach college students, their first instinct is usually discounts. Think; $0 delivery fees, free first orders, money off for signing up. It’s a playbook about as predictable as a 2...
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Bold bets, AI moves, and creative collabs

Campaigns of the week 📺CoinbaseThe ad that rewards a second look p span[style*="font-size"] { line-height: 1.6; } Coinbase's latest 60-second spot, "Hidden in Plain Sight," uses looping visuals with repeating patterns. The repetition is hard to catch at first, which is the point. The ad is built around the idea that the financial system is so entrenched that most people have stopped noticing its flaws altogether. Made in-house by Coinbase Creative Studio and directed by Steve Rogers, the vide...
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Vol. 129 Hellmann's: A garlic-scented novel 🧄

Today's edition is sponsored by ImpressiveWe're a performance agency that works with ambitious brands - the ones done settling for stagnant strategy and slow-moving agency partners. Free GEO Action Plan inside for Vendry readers.Case StudiedA flavor that needed a second act p span[style*="font-size"] { line-height: 1.6; } Using limited-edition packaging is a proven enough tactic to bolster an underperforming product. But for this method to be effective, the packaging has to realllllly stand...
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Vol. 128 BERO: Loyalty from first launch 🍺

Today’s Case Studied is sponsored by pb+j... the people in today's Case Studied 👇We're the DTC cheat code that CMOs/VPs of $20M+ multi-channel brands secretly whisper to their colleagues (except when they put us in case studies). We turn vendor chaos and spotty results into a turnkey growth system through our signature full-funnel, KPI-guaranteed, performance-based, no-scope partnerships.Case StudiedRewarding fans wherever they buy p span[style*="font-size"] { line-height: 1.6; } Most loyalt...
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The marketing moves worth paying attention to this week

Exclusive Subscriber PerkNever run another frustrating RFP again p span[style*="font-size"] { line-height: 1.6; } You know the drill. Three weeks writing a brief, 50 generic pitches in your inbox, eight intro calls that blur together, and you still end up picking the wrong one. p span[style*="font-size"] { line-height: 1.6; } We built Vendry so you never have to do that again. Tell us what you need. In 10 days you get: 3 agencies, not 50 — hand-picked for your budget, category, and stage...
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Vol. 127 Clorox: Going organic 🧼

p span[style*="font-size"] { line-height: 1.6; } Todays’s Case Studied is brought to you by MyoutreachCase StudiedFrom squeaky clean to unhinged p span[style*="font-size"] { line-height: 1.6; } More and more, we’re seeing brands experiment with different social media strategies. And it’s both entertaining and enlightening.  p span[style*="font-size"] { line-height: 1.6; } Duolingo and Ryanair both lean into absurdity. Nutter Butter's TikTok account looks a lot like a fever dream. And all...
Case Studied •

The marketing moves that defined the week

Exclusive Subscriber PerkNever run another frustrating agency RFP again p span[style*="font-size"] { line-height: 1.6; } You know the drill. Three weeks writing a brief, 50 generic pitches in your inbox, eight intro calls that blur together, and you still end up picking the wrong one. p span[style*="font-size"] { line-height: 1.6; } We built Vendry so you never have to do that again. Tell us what you need. In 10 days you get: 3 agencies, not 50 — hand-picked for your budget, category, and...
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Vol. 126 Pop Mart: The toy that took over 🧸

Case StudiedLessons from Labubu p span[style*="font-size"] { line-height: 1.6; } The blind box is one of the most reliably compelling retail tactics. The concept is simple: you know what you're buying into, but not exactly what you're getting.  p span[style*="font-size"] { line-height: 1.6; } That gap between anticipation and reveal has driven repeat purchases across categories for decades, from baseball card packs to Japanese gashapon capsule toys to LEGO's collectible minifigure series...
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The marketing news worth your attention

Campaigns of the week 📺PETAGird your loins and ditch the leather p span[style*="font-size"] { line-height: 1.6; } PETA debuted a new theater spot running before screenings of The Devil Wears Prada 2 across 100 U.S. cinemas for two weeks. Created with creative director Chris Carl, the ad spoofs the original film's iconic "gird your loins" scene. It shows employees frantically hiding leather accessories and wool sweaters as a Miranda Priestly-esque editor issues a memo banning all animal skins...
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A big week for bold moves

Campaigns of the week 📺Devil Wears Prada 2Two icons, one film p span[style*="font-size"] { line-height: 1.6; } Lady Gaga and Doechii released the official music video for "Runway", the lead single from The Devil Wears Prada 2 soundtrack. Directed by Parris Goebel and co-produced by Bruno Mars, the video features an explosion of custom couture and precise choreography. The track blends house, hip-hop, and ballroom influences. Commercially, it hit No. 1 on Billboard's Dance Digital Song Sales c...
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Vol. 116 Canva: The SEO machine 🎨

Case StudiedOwning the long tail p span[style*="font-size"] { line-height: 1.6; } In the SaaS world, growth often comes down to one question: how do you show up exactly when someone needs you?  p span[style*="font-size"] { line-height: 1.6; } We’ve seen brands like Zapier and monday.com build massive traffic engines using a strategic SEO strategy. And Canva is squarely seated among these massive SEO success stories.  p span[style*="font-size"] { line-height: 1.6; } This week, Case Stu...
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What’s shaping marketing this week

Case Studied BriefFan love, boardroom tea, and tech turbulence   p span[style*="font-size"] { line-height: 1.6; } This week's Brief takes a closer look at fandom in many forms and the ways brands are playing into it. Alongside that, we examine how creator relationships are becoming more dynamic as companies experiment with new tactics.  p span[style*="font-size"] { line-height: 1.6; } Meanwhile, industry news is buzzing with a Hollywood bidding war, a struggling agency empire, an AI-induc...
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Vol. 117 J.Crew: Rollneck returns 🧶

Case StudiedModernizing a classic p span[style*="font-size"] { line-height: 1.6; } Legacy brands often face pressure to evolve or risk irrelevance. p span[style*="font-size"] { line-height: 1.6; } In fashion, longstanding brands have the benefit of recognizable products and loyal customers but they’re also competing with digitally native labels and fast-moving trends. Evolving without abandoning the brand or alienating its core audience is a delicate balancing act.  p span[style*="font...
Case Studied •

What’s shaping marketing right now

Campaigns of the week 📺Folgers The jingle lives on p span[style*="font-size"] { line-height: 1.6; } In a new 60-second spot, Folgers remixed its famed jingle, “The best part of wakin’ up is Folgers in your cup.” The music-forward film follows everyday people through their morning routines, with each scene soundtracked by a different “wake up” song before ending with the classic Folgers jingle. The selected tracks span across decades, from Aretha Franklin and The Everly Brothers to Evanescence...
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Vol. 118 SharkNinja x Reddit: Calling on community 🍦

Today’s Case Studied is sponsored by Reddit for BusinessWith over half a billion monthly active users, you'll find your audience on Reddit.Case StudiedSweet engagement  p span[style*="font-size"] { line-height: 1.6; } When brands open the doors for community input, it’s often a singular experience. The community makes their voices heard and the brand acts on specific aspects of the feedback, plain and simple.  p span[style*="font-size"] { line-height: 1.6; } Frito-Lays did this with its a...
Case Studied •

What’s shaping marketing right now

Campaigns of the week 📺Adidas Originals Checking into the Hotel Superstar p span[style*="font-size"] { line-height: 1.6; } Adidas tapped director Thibaut Grevet to create "Hotel Superstar," a surrealist short film starring a barefoot Samuel L. Jackson. In the spot, Jackson wanders a hotel in search of his missing shoes, a pair of Adidas Originals Superstars. Along the way, he crosses paths with pop star Jennie, supermodel Kendall Jenner, football star Lamine Yamal, rapper Baby Keem, and other...
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Vol. 119 Nutter Butter: Intentionally unhinged 🥜

Today’s Case Studied is sponsored by pb+j. We work with CMOs at $20M+ multi-channel brands to finally figure out what’s holding their DTC  growth back… before someone suggests (yet another) status meeting.Case StudiedWeird works p span[style*="font-size"] { line-height: 1.6; } Shock value in marketing is nothing new. But there's a difference between a brand doing something provocative to get attention and a brand making bizarre shenanigans part of their ethos. p span[style*="font-size"] {...
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The marketing moves that defined the week

Campaigns of the week 📺Gap WASSUP, Gap? p span[style*="font-size"] { line-height: 1.6; } For its Spring 2026 campaign, Gap partnered with Grammy-nominated Puerto Rican artist Young Miko on a three-minute music video around her track "WASSUP." The spot was conducted entirely in Spanish—a first in Gap's 56-year history—and featured 26 predominantly Latin dancers wearing GapSweats. The timing was opportune, as Young Miko just came off a Super Bowl halftime appearance with Bad Bunny weeks earlier...
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Big swings, bold moves, and the AI shift

Today’s Case Studied is sponsored by pb+jWe work with CMOs at $20M+ multi-channel brands to finally unlock what’s holding their DTC growth back… before someone suggests (yet another) status meeting.Case Studied BriefNPCs, homecomings, and the AI reckoning p span[style*="font-size"] { line-height: 1.6; } This week's Brief is about brands that swung big, institutions that reasserted themselves, and an industry quietly reshaping itself around AI. p span[style*="font-size"] { line-height: 1.6;...
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